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Shortcut URLs and domain names

Shortcut URLs (such as provide a direct entry point into specific parts of our website. These can be helpful for campaigns and can be used on publicity material.

If you would like a new shortcut to be set up, please check the list of shortcut addresses first to make sure the shortcut you are intending to use does not already exist and then contact Web and Digital Services. The page needs to be published before a shortcut address can be set up.

Shortcut addresses should be meaningful and follow the standards below:

  • All words in lower case
  • No hyphens
  • No spaces
  • No underscores
  • No acronyms
  • No special characters  ('&' '?' '!' '£' '*' etc.)
  • It can contain numbers, but keep in mind how the shortcut is going to be distributed. If you are giving the shortcut verbally to people (for example, in a radio advert) then numbers can be ambiguous. /5greatwalks could be mistaken as /fivegreatwalks and so it may be more effective to use an alternative shortcut without the number.
  • No second forward slash e.g. A shortcut such as is much easier to remember and see clearly.
  • Use Plain English in the briefest description possible eg:
  • No separate domain names are allowed except for partnership websites that have been fully approved by the Web and Digital Services Manager and Head of Customer Services.

Please note: As print and social media campaigns are being used more frequently to promote pages, we will look at shortcut URL requests for these on a case-by-case basis. If your requested shortcut URL does not meet the above standards, we will work with you to find an alternative solution.

Please make sure you talk with us to get a shortcut URL request approved before making public or putting on any printed materials.

Our web content management system assigns unique ID numbers to all web pages, so it is possible to change a page title after a shortcut URL has been set up without breaking the shortcut link.