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Shortcut URLs and domain names

Shortcut URLs (such as provide a direct entry point into specific parts of our website. These can be helpful for campaigns and can be used on publicity material.

If you would like a new shortcut to be set up, please check the current list of shortcut addresses first to make sure the shortcut you would like to use does not already exist.

Please note: You must contact Web and Digital Services get a shortcut URL request approved before making public or putting on any printed materials. If your requested shortcut URL does not meet the standards below, we will work with you to find an alternative solution. The destination page needs to be published before a shortcut address can be set up.

Shortcut addresses should be meaningful, specific and follow the standards below:

  • All words in lower case
  • No hyphens
  • No spaces
  • No underscores
  • No acronyms
  • No special characters ('&' '?' '!' '£' '*' etc.)
  • It can contain numbers, but keep in mind how the URL is going to be advertised. If you are giving it verbally to people (for example, a radio advert) then numbers can be ambiguous. For example, "5greatwalks" could be mistaken as "fivegreatwalks". It may be more effective to use an alternative shortcut without the number.
  • No second forward slash e.g.
  • Use Plain English in the briefest description possible eg:

No separate domain names are allowed except for partnership websites that have been fully approved by the Web and Digital Services Manager and Head of Customer Services.

Our web content management system assigns unique ID numbers to all web pages, so it is possible to change a page title after a shortcut URL has been set up without breaking the shortcut link.